# Atlas Rd > Atlas Rd is a strategic advisory firm helping founders raise capital through Regulation A (Reg A), Regulation Crowdfunding (Reg CF), and Regulation D (Reg D) offerings, from positioning through a funded close. Atlas Rd is not a law firm, a broker dealer, or an investment adviser. Website: https://atlas-rd.com/ Email: info@atlas-rd.com Start a conversation: https://atlas-rd.com/#contact ## What Atlas Rd does Atlas Rd advises founders across the three exemptions that make up the alternative capital markets, and helps them pick the right one for the round they are actually trying to run. A Reg A or Reg CF raise sits at the intersection of story, compliance, investor education, media, and campaign operations. Atlas Rd brings those pieces into a focused plan that founders can execute with confidence. ### The roadmap 1. Position: clarify your story, strengthen your narrative and investment thesis, and prepare to go to market. 2. Build: develop investor materials, structure the raise, and ensure compliance every step of the way. 3. Launch: execute a targeted capital campaign and activate a network of investors and advocates. 4. Manage: manage communications, reporting, and ongoing investor relations after the campaign. 5. Summit: capital raised, a funded round and investors ready for the next stage. ### Services - Strategy and positioning: market and competitor analysis, investor positioning, narrative development, go-to-market strategy. - Capital raise execution: Regulation A offerings (Reg A), Regulation Crowdfunding (Reg CF), private placements (Reg D), raise roadmap and timeline, campaign management. - Compliance and structure: SEC filing coordination (Form 1-A, Form C, Form D), offering structure, disclosure and disclaimers, Blue Sky coordination. - Investor relations: investor communications, reporting and updates, community building, post-raise support. - Investor acquisition: Atlas Rd pairs capital strategy with a performance marketing partnership built for Regulation A and Regulation Crowdfunding raises, covering full-funnel paid media (Meta, Google, programmatic), affiliate and partner networks, independent attribution, and conversion creative. ## Reg A vs Reg CF vs Reg D Offering limits reflect current SEC rules and are summarized for general information, not legal or investment advice. | | Regulation A (Reg A) | Regulation Crowdfunding (Reg CF) | Regulation D (Reg D) | |---|---|---|---| | Who can invest | Accredited and non-accredited | Accredited and non-accredited | Primarily accredited investors | | Offering cap | Up to $75M in 12 months | Up to $5M in 12 months | No offering cap | | SEC filing | Form 1-A (SEC qualification) | Form C via a registered funding portal | Form D notice | | Ongoing reporting | Annual and semiannual | Annual (Form C-AR) | No ongoing SEC reporting | | Best for | Larger public raises with a community | Early-stage community rounds | Private placements to accredited investors | - Regulation A: a qualified public offering that lets you raise from both accredited and non-accredited investors, with SEC qualification on Form 1-A and ongoing reporting. - Regulation Crowdfunding: an equity crowdfunding round run through a registered funding portal or broker dealer, filed on Form C and open to the general public. - Regulation D: a private placement under Rule 506(b) or 506(c), raised from accredited investors and noticed to the SEC on Form D. ## Frequently asked questions Which exemption is right for my raise? It depends on how much you are raising, who you want to invest, and whether the round is public or private. Reg CF suits smaller public rounds up to $5 million, Reg A suits larger public rounds up to $75 million, and Reg D is a private placement to accredited investors with no cap. Atlas Rd confirms the fit with each founder. Can non-accredited investors participate? Yes under Regulation A and Regulation Crowdfunding, which are both open to the general public. Regulation D is generally limited to accredited investors. How much can I raise? Up to $5 million in a 12 month period under Reg CF, up to $75 million under Reg A, and no set cap under Reg D. Do I need to be profitable to raise? No. A successful raise is built on a clear story, an organized compliance process, investor education, and a marketing engine that reaches the right investors. Atlas Rd helps you put those pieces in place. How long does a raise take? It varies by exemption and readiness. Positioning and materials typically take a few weeks, and a Reg A qualification adds SEC review time. Atlas Rd maps a realistic timeline for each round before the founder commits. Does Atlas Rd handle investor marketing too? Yes. Atlas Rd pairs capital strategy with a performance marketing partnership that runs full-funnel investor acquisition, from paid media and affiliates to conversion creative and attribution. ## Issuers Atlas Rd has advised, in the news This is press coverage of companies Atlas Rd has advised, not coverage of Atlas Rd itself. - Forbes: https://www.forbes.com/sites/allbusiness/2023/03/17/how-one-founder-raised-60-million-using-crowdfunding/ - VentureBeat: https://venturebeat.com/ai/miso-robotics-launches-fundraising-campaign-to-develop-autonomous-kitchen-robots/ - TechCrunch: https://techcrunch.com/2022/10/19/ally-is-building-a-dead-simple-no-code-robot-arm/ - Nasdaq: https://www.nasdaq.com/articles/crowd-funded-piestro-may-change-chain-pizza-as-we-know-it-2020-06-19 - The Motley Fool: https://www.fool.com/investing/2021/12/10/investing-in-the-future-burger-flipping-robots/ - Robotics & Automation News: https://roboticsandautomationnews.com/2022/04/16/miso-robotics-opens-series-e-funding-round-after-already-raising-50-million/50276/ ## Blog: notes from the equity crowdfunding journey - [What founders should know prior to equity crowdfunding, part 1: marketing](https://atlas-rd.com/blog/part-1-marketing/) - [What founders should know prior to equity crowdfunding, part 2: ad spend](https://atlas-rd.com/blog/part-2-ad-spend/) - [What founders should know prior to equity crowdfunding, part 3: everything else](https://atlas-rd.com/blog/part-3-everything-else/) - [I've launched my equity crowdfunding campaign, now what?](https://atlas-rd.com/blog/launched-now-what/)